Sunsilk shampoo target. Brand Analysis Sunsilk: Shampoo Essay Example 2022-11-17

Marketing Strategy of Sunsilk

The executives of Paramount discussed the changes on this product and the direct competitors in addition to the substitute products. They also work on making its products accessible for all by offering products for as low as Rs 1-2 to selling a 1 Litre Shampoo bottle. With more than 60 years presence in this country, this multi-local multinational will continue to embrace new consumer expectations, adding vitality to life. They were like to build a long-term relationship with the customer and to purchase their shampoo product with getting rewards, add up pointing and given membership to attract their customer. Informative Speech On Silicone 1255 Words 6 Pages Silicone, most commonly known as Dimethicone, is usually the 2nd or 3rd ingredient in conditioners.

Brand Analysis Sunsilk: Shampoo Essay Example

At a time when the Civil Right Movement was very much alive, racial tensions are portrayed and shown through the dances and interaction of a teenage group dancing show. That being said, Sunsilk have used lower prices if and when markets were needed to be penetrated. Being a mass product with a market penetration of about 80%, Sunsilk aims to be the supplier of choice for its customers and to make sure that consumers have ready approach to its products through different distribution channels. Unilever has been in business since the 1880s, the corporate vision is to helping people to look good, feel good and get more out of life Unilever , 2017. For example, when customer purchasing Sunsilk shampoo, they wish to received a good or better value and as well as attention to details from the employees.

Targeting of sunsilk links.lfg.com

It results in long-lasting freshness and scalp itchiness will be a thing of the past. By doing this, Sunsilk develop product safe, and the price of Sunsilk is set at the affordable price that can be used by every standard of level family. Just short clips made specifically to drive traffic to the brand. Product can be anything that offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. The distribution channel also depends upon the size of the markets, as it caters to a mass market. So in this case study, we will explore the measures taken by the brand by going through its target audience and 4Ps of the marketing mix, its marketing strategy and advertising campaigns along with its digital presence in detail in the coming sections.

Sunsilk Marketing Strategy & Marketing Mix (4Ps)

Likable: From our research we found that most of the consumer likes the brand verbally and visually. Conditioner is to detangle reduces friction so hair glides smoothly, where by leav on is to shields against harsh environments so hair stays smooth. Also, it supports NGOs and community organizations through regional programs under its corporate social responsibility CSR. This also includes a set which are shampoo, conditioner and leave on. While, blockers are product platforms with benefits that remove barriers to girls feeling through scalp, dry and damage.

Complete Marketing Strategy of Sunsilk

Sunsilk shampoo is also using different types of marketing strategies to attract more customers such as offering free samples or adjusting their advertising message to a new customer and maintain their potential customer. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. With Sunsilk damaged hair reconstruction shampoo it can be more cleanses and distrubuting the reconstructive particles evenly, and Sunsilk damaged hair reconstruction treatment can restores and as well as intensely nourishes. Sunsilk also looped in professionals and experts for creating shampoos which helped in signifying quality of the brand. They give off as well as on offer as trade promotion incentives to their distributors. Buyers will also compare Sunsilk shampoo with the nearly similar product such as Pantene or Rejoice shampoo. Promotion Promotion mix is coordination of all promotional activities to produce a unified and customer-focused by using promotional message.

Sunsilk Shampoo Case Study

This makes it impossible for any beneficial ingredients to penetrate through and heal our damaged locks. Brand Ambassadors of Sunsilk Sunsilk has signed various brand ambassadors at the country level to promote its products in the market. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. Sunsilk shampoo targets different market segments and produces different products according to the buyers need. Sunsilk also distributes flyers at shopping malls so that there will be more consumers to notice and knows more about Sunsilk shampoo where the outcome is they might buy Sunsilk shampoo immediately after reading the flyers. Sunsilk now is a mature brand and faces competition from other haircare brands. The excellent distribution of Sunsilk through retail stores, grocery stores, online media etc shows the extensive reach of the brand, which is being propelled by its parent company Unilever.

The brand also incorporates various marketing activities such as influencer and search engine promotions. A tangible product is a physical object that can be perceived directly such as a house, automobile, and computer. Marketing Strategy of Sunsilk Sunsilk has been one of the leading companies in the hair care industry for decades. When marketers introduce a product, they will try to position it so it appears to have the characteristics the target market most desires. Sunsilk was marketed as a range of shampoos for different hair types in 1962. In the other hand, personality attribute are users may prefer to use Sunsilk shampoo for beautiful hair, aroma produced by the shampoo.

Besides, Sunsilk passion in life is to help women celebrate looking beautiful every day and anywhere. A leader in research and development, Unilever has kept up with the pace of change by continuously striving to reconnect with consumers, focus on brand portfolio and pioneer new channels through strong roots in local markets and first-hand knowledge of culture. The consumer will found out what is the buyer really buying? Brand Analysis Sunsilk: Shampoo Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The different sizes of shampoo bottles which are set with different prices allow users to buy the desire size of shampoo due to different situations produced. It results rich black hair that glows beautifully. Currently, Sunsilk has positioned itself as brand consulted by experts and has multiple variants.