Mountain man beer case study. Mountain Man Beer Company Hbs Case Essay Example 2022-10-23
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Mountain Man Beer is a case study that illustrates the challenges and opportunities of a small, family-owned brewery in the competitive and rapidly-changing beer industry. Mountain Man Beer was founded in West Virginia in 1925 by Guntar Prangel, a first-generation immigrant from Germany who brought with him a passion for brewing and a strong work ethic. Over the years, Mountain Man Beer has built a loyal customer base and has become known for its high-quality, traditional lager beer.
However, in recent years, the beer industry has undergone significant changes, with the rise of craft beer and the increasing popularity of more diverse and innovative flavors. Mountain Man Beer has struggled to adapt to these changes and has struggled to attract younger, more diverse customers. As a result, the company has seen a decline in sales and profits in recent years.
One of the main challenges facing Mountain Man Beer is the increasing competition from larger, more innovative breweries. These breweries have been able to invest heavily in marketing and product development, and have been able to capture a larger share of the market. Mountain Man Beer, on the other hand, has been unable to keep up with these investments and has struggled to differentiate itself in the crowded market.
In order to compete with these larger breweries, Mountain Man Beer has several options. One option is to focus on its core strengths and continue to produce high-quality, traditional lager beer. This would allow the company to appeal to its loyal customer base and differentiate itself from the more innovative, craft breweries.
Another option is to invest in product development and expand its product line to include more diverse and innovative flavors. This would allow the company to appeal to a wider range of customers and stay relevant in a rapidly-changing market. However, this option would require significant investment in research and development and may be risky, as it is uncertain whether these new products would be successful.
A third option is for Mountain Man Beer to consider partnerships or acquisitions with other breweries. This would allow the company to access new markets and distribution channels and could help it to reach a wider audience. However, this option would also require significant investment and could involve significant cultural changes within the organization.
In conclusion, Mountain Man Beer is facing significant challenges in the competitive and rapidly-changing beer industry. In order to remain competitive and successful, the company will need to carefully consider its options and make strategic decisions about how to adapt and grow in the face of these challenges. Whether it chooses to focus on its core strengths, invest in product development, or consider partnerships and acquisitions, the success of Mountain Man Beer will depend on its ability to adapt and respond to the changing market.
Mountain Man Brewing Company Case Analysis
Thus, the Mountain Man Lager has the brand loyalty advantage over its competitors. To produce a light beer in the hope of attracting younger drinkers to the brand; 2. The introduction of Mountain Man Light would likely bring in a new market segment of drinkers, including a younger demographic as well as women, both of whom tend to buy light beer more than any other kind of beer. What is required for this brand, to break even in two years? Mountain Man Lager is considered a strong, high quality beer targeted, particularly for middle to lower income men of over 45 years of age. It is headquartered in West Virginia, United States. However, resources should also be perfectly non sustainable.
Mountain Man Brewing Company Case Study Essay on Brand, Company
Its revenue was encountering a 2% yearly decrease in 2005 as it faced fierce competition. By the 1960s, the family brewery had gained a reputation of great quality and had strong brand equity in the East Central region of the United States. Having only one main beer that is sold in the East Central region of the United States makes it hard to maintain profits. Despite being only a regional player, Mountain Man Lager has managed to keep its pricing range at the premium level similar to popular domestic brands like Miller and Budweiser. Younger people also showed increased interest in light beers, and are more likely to be a brand switcher rather than be loyal to a brand. They could respond in such a way as to make doing business very difficult moving forward. Firstly, the introduction is written.
My recommendation to the Mountain Man Brewing Company would be to keep the product just how it is and not introduce a Mountain Man Light. Our final recommended marketing strategy involves the development of interactive promotional materials in order to increase brand awareness and consumer involvement in the brand. What different factors may cause cannibalization? Additionally, the company could enhance brand awareness by showing its diversity in product line. Mountain Man can also use social media to give their consumers incentives to buy their products, such as coupon codes. The company has always promoted its brand for blue collar medium to low income workers and because of the shrinking population of this segment, the brand is facing a tough time, in terms of decreasing revenue. Because the light beer industry is growing at a compound annual rate of 4% in the last six years, Prangel is trying to determine if it would be lucrative for Mountain Man Brewing Company to enter the light beer market. The greater customer base also would encompass more female customers, who tend to lean towards lighter beer options.
Harvard Business Case Study on Mountain Man Brewing Company
In the last part of the analysis, considering the concerns of the top management, a possible option of introducing the brand in other regions of the country is discussed so as to increase revenue without alienating core customers of the company. It is wrong for a company to launch a new product without finding out what their competitors have in the market. Should Chris introduce the Light Beer? However, he encounters resistance from senior managers. He could be present at events where Mountain Man is marketed, and he could frequent bars where Mountain Man Lager is sold. Brand loyalty is high among drinkers of Mountain Man, as it has been passed down from generation to generation. Mountain Man Brewing Company is one of the oldest regional beer companies in the United States.
Ever since, it has marketed towards the blue-collar, middle to lower-income population in the region with its bitter, higher alcohol content lager. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. It makes hard to compete in the competitive environment with a single line of a product among the competitors offering the number of product lines. By putting extra money into re-promoting the same recipe it would be a lot less costly. Learn More Cost can be measured by consulting with marketing agencies. Another option is to abandon the decision and strategize on other decisions in the company.
Mountain Man Brewing Company Case Study Solution and Analysis of Harvard Case Studies
. This has given them great success in the past, however with the changing market they need to conform to the new way of doing business if they wish to continue to succeed in the future. As a result, the company may end up in financial crisis hence failing to achieve its goals of producing quality beer for its customers. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. They would no longer focus on the workingman, they would appeal to a younger generation of beer drinkers. In the past, many small regional companies have made the mistake of pleasing everyone by entering all market segments, and now these companies have become extinct. Goals The decision is supposed to help the organization retain its profitability as changes in consumer preference are causing a reduction in sales.
Mountain Man Brewing Company: A Marketing Case Study
This will encourage tourism and will be another income channel for the company. The long heritage of the company has distinguished the brand from all of its direct and indirect competitors, in the market. Brand Personality of Mountain Man If I have to personify Mountain Man as a human, I imagine he would be a middle-aged American male dressed in an old brown suit that his predecessors have traditionally worn. Instagram No Instagram images were found. Order custom essay Mountain Man Beer Company — Case Analysis with free plagiarism report Research has shown blue-collar males purchase 60% of the beer they drink from off-premise locations. As the most important objective is to convey the most important message for to the reader. This will result to a situation whereby each brand has its account to ensure that the core brand is not affected in any manner by the new brand.
In all these years we have seen many regional breweries vanished by fatal decisions. Thus, the objective of Mountain Man in this case study is to increase sales revenue by moving into the light beer market. As such they are losing their influence over the younger market, as well as the women drinkers. Their celebrity promoter could make appearances here as well and help hand out the promotional materials, maybe even providing autographed items. The strengths and weaknesses are obtained from internal organization.
Mountain Man Brewing Company: Bringing the Brand to Light Case Study Solution and Case Analysis
The company sells its beers primarily in Illinois, Indiana, Michigan, Ohio, and of course, West Virginia and is considered a second-tier domestic producer in the beer industry. Such dominance of mainstream beer producers, coupled with the rise of import beer companies and craft brewers, have put significant pressure on smaller, regional breweries like Mountain Man. Also, meeting the growing demands of younger generations and distributors will represent 28% of the market and lead to a great presence in restaurants and pubs where Mountain Man had no previous existence. The goal of the repositioning strategy is to increase sales by appealing to a wider audience. The light beer market is starting to attract younger consumers and along with the female beer drinker. If the launch went poorly, the company would more than likely be shut down or go bankrupt.