Kissan jam is a brand of fruit preserves that has been popular in India for over 50 years. The company was founded in the 1970s by Mr. V.K. Pandey, who was inspired by the abundance of fresh fruit in his hometown of Aligarh, Uttar Pradesh.
At first, Kissan jam was made from a variety of fruit, including mango, guava, and mixed fruit. The company used traditional methods to create their preserves, including boiling the fruit and sugar together to create a thick, spreadable consistency.
As Kissan jam gained popularity, the company began to expand its product line to include other fruit preserves flavors, as well as ketchup, tomato sauce, and other condiments. Today, Kissan is one of the most well-known and trusted brands of fruit preserve and condiments in India, with a strong presence in both urban and rural areas.
One of the secrets to Kissan's success is the company's commitment to using only the freshest, highest-quality ingredients in their products. All of their fruit is sourced from local farmers, and the company takes great care to ensure that it is picked at the peak of ripeness to ensure the best flavor and texture.
In addition to their dedication to quality ingredients, Kissan is also known for their innovative marketing campaigns, which have helped to make the brand a household name in India. From catchy slogans and memorable jingles to sponsored events and partnerships with popular celebrities, Kissan has always been able to stay at the forefront of the market.
Over the years, Kissan has also made a commitment to giving back to the community. The company has supported numerous charitable causes, including disaster relief efforts and programs to help improve the lives of underprivileged children.
In conclusion, Kissan jam is a beloved brand that has played a significant role in the history of Indian food culture. From its humble beginnings in a small town in Uttar Pradesh, Kissan has grown to become a household name, known for its high-quality products and dedication to giving back to the community.