Ethnocentric approach is a perspective that evaluates other cultures based on the values and beliefs of one's own culture. This approach is often characterized by a belief in the superiority of one's own culture and a tendency to judge other cultures by the standards of one's own culture.
One of the main criticisms of the ethnocentric approach is that it can lead to a narrow-minded and judgmental view of other cultures. When individuals approach other cultures from an ethnocentric perspective, they may be more likely to see the practices and beliefs of those cultures as inferior or flawed, rather than as valid and meaningful within the context of that culture. This can lead to misunderstandings and conflicts between people from different cultures, as well as a lack of respect and appreciation for the diversity of cultural practices and beliefs that exist in the world.
Another criticism of the ethnocentric approach is that it can hinder cultural exchange and understanding. When individuals approach other cultures with an ethnocentric perspective, they may be less likely to be open to learning about and engaging with those cultures. This can limit the opportunities for people from different cultures to learn from and understand each other, which can have negative consequences for social cohesion and global understanding.
In contrast to the ethnocentric approach, there are other ways of evaluating and understanding other cultures that are more inclusive and respectful. One alternative is the cultural relativist approach, which recognizes that different cultures have their own unique values, beliefs, and practices, and seeks to understand and appreciate these differences rather than judging them based on the standards of one's own culture.
Ultimately, the ethnocentric approach can have negative consequences for intercultural relations and understanding. It is important to be aware of this approach and to strive to cultivate a more open and respectful understanding of other cultures. By doing so, we can create a more inclusive and harmonious world where people from different cultures can learn from and appreciate each other's differences.
What is ethnocentric approach in international business?
What is a main disadvantage of a polycentric staffing approach? Polycentric orientation assumes that the cultures of the host country differ, making a centralized approach unfeasible. Their perspectives and differences are unique. Settlers who started venturing out to the Western states during the expansion era of America did so under the assumption that they had a manifest destiny to follow. Customary law anchors the law in many indigenous communities defining the rights and responsibilities of members. What key factors should a firm consider before adopting one of these approaches? It is an international staffing approach in which multinational firms regard each subsidiary as an independent national organisation with some level of autonomous decision-making capacity and recruit local nationals to serve as managers in the host country. Overall, an ethnocentric staffing policy has both advantages and disadvantages.
Is the ethnocentric approach out to human resource management for Multi-national Corporation? In international recruitment, the Ethnocentric Approach is one of the methods used to find the most qualified candidates for the most appropriate positions. . These decisions do not translate to other cultures because there are a different set of perspectives involved. Erikson proposed that just before we enter adulthood, we go through an identity vs. It's important to ensure the compensation you offer is realistic and competitive so you can hire the best candidates. There are several advantages to an ethnocentric approach.
Ethnocentric Approach To Human Resources Management Essay
That is another example of ethnocentrism at work. How do you feel about products which are made in China? Nevertheless, the firm could still opt to adopt a geocentric approach to staffing and hire the best expertise from around the world in order to gain competitive advantages over the long run. Also, corporate headquarters may not employ enough managers with international experience. Regiocentric approaches can help regional and international companies recruit the best of the best from neighboring countries. The emic approach in cross-cultural research involves studying cultures from the perspective of an 'insider'. According to Pattanayak, 2005, p416 , Multinational Corporations usually adopt such a strategy in the early stages of internationalisation process in order to ensure that the corporate values of the parent company are instilled within its foreign subsidiaries so that the same corporate standard and reputation is maintained all over the globe.
Instead of creating unity through diversity, this approach requires people to change who they are if the majority of people in a community deem the difference to be something that makes a person unfit for inclusion. Is ethnocentrism positive or negative? When a society takes an ethnocentric approach, then it works to eliminate any criticism there might be of the social order. The ethnocentric method will be extensively and systematically discussed in the paper, and afterward, the benefits and drawbacks of the ethnocentric approach will be described. Geocentric staffing approach is used when companies implement a transnational orientation. Comparative advantage generally compares the output of production of the same type of goods or services between two countries.
🔥 Ethnocentric approach in international business example. What is an example of polycentric approach?. 2022
It is a win-win for the executives too, as they are seeing scale and growth in India. This approach is beneficial in a situation when a new subsidiary is set up in the host country, and the employees of the parent company visit there and initializes its operations. Yet all the concerns derive from its ethnocentric method. This can damage their reputation and make it difficult to build relationships with customers in other countries. It is clearly that the ethnocentric approach to management is not best suited to a global market place.
Ethnocentric Approach: Meaning, Advantages and Disadvantages
Our academic experts are ready and waiting to assist with any writing project you may have. For example, a company may insist on a dress code or grooming standards that are unfamiliar or uncomfortable for employees from a different culture. First, it can lead to a sense of alienation and isolation on the part of employees in the subsidiary. Advantages of Ethnocentric Approach Better coordination between the host and the parent company. Then choosing the right approach influences the great implementation of the major international human resource management functions. Trade improves global efficiency in supply distribution.
Hilton International is quite decentralized: splitting into countries, cities and individual hotels. People become blinded by their personal perspectives to the extent where it becomes the correct choice for them to enforce their philosophies on other people at any expense. Multidomestic: Low Integration and High Responsiveness A great example of a multidomestic company is Nestlé. Whenever the approach of ethnocentrism is taken, it creates a circumstance where individuals or groups provide ultimatums to each other. It can be difficult for a company to anticipate these sorts of cultural differences and make the necessary adjustments to its marketing mix. This belief system requires us to close off our minds to different perspectives and opinions. Ethnocentric focus more on industrial product while polycentric focus on consumer goods.
What is Ethnocentric Approach? definition and meaning
What is a polycentric perspective? This approach has the benefit of alleviating the process of adjusting for team members from the parent company's location. What is another word for ethnocentrism? Factors that are used in measuring economic freedom for the index are, property rights, government spending, business freedom, labor freedom, financial freedom, trade freedom; each freedom is scored from 0-100; 100 being the most free. As this article aims at the ethnocentric approach analysis, it can be concluded that the Hilton Group did not adopt the ethnocentric approach as the staffing strategy for some reason. Each person, even within a similar culture or ethnicity, leads an independent life. In term of strategic orientation, ethnocentrism and polycentric focus more onhome country oriented, while geocentric focus on global oriented. Polycentric viewpoint is predicated on the assumption that host nation cultures are distinct, rendering a centralised approach ineffective or impossible.
What Is a Polycentric Approach? (With Pros and Cons)
Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo In this time of rapid globalisation and competitive business world, firms seek to gain competitive advantages by going global via entering foreign markets. Absolute advantage and comparative advantage both deal with production, goods and services. Cultural assimilation is a process where the individuals of one culture fuse themselves with a different one as a way to fit in with in the context of ethnocentrism. One disadvantage is that companies may miss out on opportunities in foreign markets. The pharmaceutical companies in Europe introduce their products throughout the whole Europe simultaneously instead of country by country. And as more and more companies realize that the ethnocentric approach does not yield success, gradually this approach will be abandoned in favor of a more multinational approach. First, it allows for centralization of decision-making.
When the existing people see this activity, it feels like an attempt to copy their belief structures. What factors are used in the Economic Freedom Index? Bribing to produce more stores is not only illegal, its ethically immoral. The research is supposed to reflect norms, values, and concepts which are native to the culture and meaningful to the members, and focus is solely on one culture. Third, an ethnocentric approach can limit the ability of the subsidiary to respond quickly to local market conditions, as decisions must be made by headquarters. Polycentric approach When a company adopts the strategy of limiting recruitment to the nationals of the host country local people , it is called a polycentric approach. In this example, the Australian parent company uses natives of India to manage operations at the Indian subsidiary.
