Customer relationship management dissertation. (PDF) THESIS CUSTOMER RELATIONSHIP MANAGEMENT IN THE AIRLINE INDUSTRY Table of Contents 2022-10-22

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Customer relationship management (CRM) is a business strategy that aims to build and maintain strong, long-lasting relationships with customers. It is a holistic approach that involves using technology, people, and processes to understand the needs and behaviors of customers and provide personalized experiences that meet or exceed their expectations.

A dissertation on CRM can explore various aspects of the topic, including its definition, history, benefits, challenges, and best practices. It can also examine CRM trends and innovations, such as the use of artificial intelligence and machine learning, the integration of social media, and the role of customer experience in driving loyalty and advocacy.

One of the main goals of CRM is to help organizations better understand their customers and predict their needs and preferences. This requires the collection, analysis, and interpretation of data from various sources, such as customer interactions, transactions, and feedback. A dissertation on CRM can discuss the various tools and techniques used to gather and analyze customer data, such as customer relationship management software, customer analytics, and customer segmentation.

Another important aspect of CRM is the customer journey, which refers to the series of interactions and experiences that customers have with a company over time. A dissertation on CRM can examine the different stages of the customer journey and how organizations can use CRM to create seamless, consistent, and personalized experiences across channels and touchpoints.

CRM can also be used to build customer loyalty and advocacy, which can have a positive impact on an organization's bottom line. A dissertation on CRM can explore the different ways in which organizations can foster customer loyalty, such as by offering excellent customer service, providing value-added services, and rewarding customers for their loyalty.

However, CRM is not without its challenges, and a dissertation on the topic can also discuss the difficulties and barriers that organizations face in implementing and maintaining a successful CRM strategy. These challenges can include the complexity of integrating multiple systems and data sources, the need for ongoing training and development of employees, and the risk of privacy and security breaches.

In conclusion, a dissertation on customer relationship management can provide a comprehensive and in-depth analysis of this important business strategy and its role in building and maintaining strong relationships with customers. By understanding the benefits, challenges, and best practices of CRM, organizations can develop and implement effective CRM strategies that drive customer loyalty and advocacy and contribute to their overall success.

Dissertations / Theses: 'Customer relationship management'

customer relationship management dissertation

This paper focuses on the hotel industry to investigate the effect of customer relationship management on relationship quality, i. Second, following the conceptualization, the study focuses on communication as the core of the interaction between the company and the customer via the mobile medium. In the Customer connection strategies dimension, the franchise stores in Taiwan are doing better for customer connective technologies and customer economics. There are four base customer core relationships in the complete framework, customer acquisition, customer purchasing, customer service and customer analysis. If you face any trouble using any of these software or understanding their operations.


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"Customer relationship management: A content analysis of issues and bes" by Samit Chakravorti

customer relationship management dissertation

Coded data were interpreted to investigate the research questions by using the inductive method. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. According to Kano's model, quality elements can be classified into three categories, namely Must-be, One-dimensional and Attractive needs, depending on their Air transportation market is one of the fastest growing industries thanks to economic deregulation. An increase in customer retention will benefit the company - it is more expensive to acquire new customers than retain an existing customer base. The ever-changing global environment brings new challenges and opportunities to the business environment. This comes to our research motivation. Although many researches suggested that knowledge management has apparent influence on performance of customer relationship management, there are not enough empirical supports to prove knowledge management how to influence the performance of customer relationship management.

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Customer Relationship Management

customer relationship management dissertation

Abstract: Dagens klĂ€dföretag vill alltid förbĂ€ttra sina relationer till kunderna som gör att kunderna blir lojala och stannar hos företag. Method: The paper is theoretically based with a qualitative approach with respondents in leader positions and extensive experience within the luxury industry. The knowledge management is to examine the development of the relationship management through transferring the knowledge and to examine the development of customer loyalty. Die wĂȘreldmark maak dit nou vir verbruikers moontlik om inligting vinnig en betroubaar in die hande te kry - 24 uur per dag, 7 dae per week. This paper presents how airline passenger service requirements can be analyzed by using Kano's model of quality element classification as well as discusses the potential benefits that can be achieved by applying this approach to make marketing strategy planning. Online digital marketing has now gained more importance in the past years and more people are focusing to develop effective customer relationship management. The study revealed that there were several inconsistencies with what was practised by the organisation and what the literature study revealed.

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(PDF) THESIS CUSTOMER RELATIONSHIP MANAGEMENT IN THE AIRLINE INDUSTRY Table of Contents

customer relationship management dissertation

The fashion companies are in a very competitive industry which means constantly keeping customers happy and try to meet their needs. You can evaluate the comparison by concluding which customer relationship management strategies. With an iterative approach of evaluating every answer from a few basic, open ended questions and the use of paper prototypes the system was gradually designed from the needs and wants of the actual users. The rising influence of the technology has set out to develop effective customer and relationship management in order to access the impact of technology. Abstract: FĂŒr viele Unternehmen hat sich der Stellenwert der Kundenbeziehung in den letzten Jahren nachhaltig verĂ€ndert.

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List of Customer Relationship Management Dissertation Topics

customer relationship management dissertation

It is important for the franchise stores in Taiwan to focus on getting more knowledge about best practices and problems through knowledge creation and share to promote hard and soft measures. Therefore, how to obtain the correct measurement information and make good use of its information to make appropriate resource allocation decisions in order to facilitate better customer relationship management is an issue that companies should pay attention to and the opportunities and challenges they face. After detailed studying, there are some conclusions in this research. The survey for the main study generated a response rate of 13. In this study, a questionnaire was carried on in order to make clear the common preference of low-cost airline passengers in Ankara Esenboğa Airport. Although significant portion of those who considered the possibility of leaving indicated that they will do so because of delayed transactions.


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customer relationship management dissertation

Future studies may combine data from both company and customers to increase the validity and reliability. This is rather surprising given that, compared to other channels, the mobile medium has an exceptional ability to reach people. Today's fashion companies always want to improve their relationships with customers that allows customers to become loyal and stay with companies. The data collected afterwards were analysed in order to measure the actual satisfaction level of customers. The customer attraction through identifying the data mining techniques to analyze the impact of Amazon through determining their impacts over customer attraction.

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customer relationship management dissertation

This paper showcases some of the findings in this direction with respect to Indian Domestic Airline Industry. Airlines started to apply various competitive strategies to succeed in competitive environment and to increase their market shares. First, customer relationship management positively effects customer satisfaction. Therefore, we did a case study on these companies. The definition of the best topic can vary from one institute to another. Metod: Uppsatsen har en teoretisk utgÄngspunkt och behandlas ur en kvalitativ metod tillsammans med respondenter frÄn fallföretaget som besitter gedigen erfarenhet och ansvarspositioner inom lyxindustrin. Sampling population was taken from international airlines at the Taoyuan International Airport in Taiwan.

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customer relationship management dissertation

It is also a learning process involving managing change in processes, people, and technology. Based on the transaction characteristics of industries, the individual customer identifying ability of companies are different. Schon immer war die Beziehung zum Kunden fĂŒr ein Unternehmen existenzkritisch, jedoch hat sich dazu die Situation auf den eigenen AbsatzmĂ€rkten stark gewandelt. After the complete framework has been build, the case study is used to validate this model. Specifically, this study examines the customer relationship marketing strategies of banks in a developing country like Ghana using Intercontinental bank as a case study.

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customer relationship management dissertation

If you struggle to choose the best one for yourself, you can always reach out to DissertationProposal for guidance! Although you can finish in less than half the mentioned time if you stay focused and persistent in writing your dissertation. Based on the responses obtained, analyses were made by comparing the responses to what literature revealed so that shortcomings could easily be identified. In addition, it also examines whether relationship quality affects customer lifetime value, i. However, if companies are constantly pursuing an increase in customer volume, they ignore the value created by each customer for the company. Adopting the method of standard sampling, the research invited 12 financial consult-ants in the banks where graduate students are working todistribute questionnaires to those who purchased financial products. By analyzing the outcomes, researchers would be able to demonstrate different features which need to be taken under consideration while communicating to each of these customers. The trend in marketing toward building relationships with customer continues to grow, and marketers have become increasingly interested in retaining customers over the long run.


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customer relationship management dissertation

Thus, this study aims to understand how it is used the personal information given to organizations through mobile applications that may influence the advertising we get from new products and services, as well as understand the concern and importance to the privacy of the users has to mobile applications. The research results can be used as the references for the banking operation. The objective and aim of the study discusses the impact of online digital marketing to develop effective customer engagement process. Companies that will survive in this unpredictable arena must develop skills to become faster and more efficient. Ambitionen Àr att utveckla existerande teori samt skapa en modell som Àr anpassad för lyxvarumÀrkesföretag.

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