Airtel is a leading telecommunications company that has been operating in India for more than two decades. In that time, the company has implemented various marketing strategies to promote its brand and attract new customers.
One of the key marketing strategies employed by Airtel has been to offer competitive pricing on its various services, including mobile phone plans, broadband plans, and television packages. By offering competitive pricing, Airtel has been able to attract price-sensitive customers who are looking for the best value for their money.
Another marketing strategy employed by Airtel has been to focus on customer experience. The company has invested heavily in its network infrastructure to ensure that its customers have a seamless and reliable experience when using Airtel services. It has also implemented various customer service initiatives, such as 24/7 call centers and online chat support, to ensure that customers can get help whenever they need it.
Airtel has also used digital marketing channels as a key part of its marketing strategy. The company has a strong presence on social media platforms such as Facebook and Twitter, and it regularly uses these channels to interact with customers and promote its products and services. Additionally, Airtel has a well-designed website that provides customers with detailed information about its various offerings and allows them to easily sign up for plans or make payments online.
In summary, Airtel has used a combination of competitive pricing, a focus on customer experience, and digital marketing to effectively promote its brand and attract new customers in India. These strategies have helped the company establish itself as a leading telecommunications provider in the country.
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Airtel customers are free to evaluate the services and then can carry on or switch to a different brand using number portability. Any consumer who wants a new connection can directly reach out to airtel stores or even local distributors, the company has a customer service department through which any problem can be resolved within 24 hours. Airtel also sponsors various events like Cricket matches, Grand Prix etc and organized events like Airtel Delhi Half Marathon etc under their community development programme and brand promotion. It is quite interesting to observe that although such redundant activities such as providing screensavers and wallpapers to the computer users, proved the effective marketing approach and strategy. Strategic marketing: creating competitive advantage. The basics of marketing strategy. When it comes to Youtube, Airtel is doing a decent job with more than 400 videos and almost 20 million views but loses the race with Jio in subscriber count:887k to 2.
Airtel should try expanding its portfolio and try entering new markets to reduce the competition risk the company is facing. The detailed analysis leads towards the identification of different customer profiles or segments as explained in detail in the next section. Lorem ipsum Lorem ipsum dolor sit, amet consectetur adipisicing elit. In the marketing book pp. It has its service available at local stores, general stores, airtel stores and roadside stalls.
Employers looking for top services for their employees can easily buy lucrative deals. Mobile recharge Score kya hua? Airtel Ads is an India-first advertising solution from Airtel. It has a subscriber base of around 275 million people across the globe. Airtel should develop unique product design, name and features to stand out in the competitive market. Airtel also offers a dedicated 24 customer support service team which can be reached online or through telephone to report any issue or solve customer queries. The company also has an app that helps customers avail any kind of service and resolve the issues they are facing.
Email marketing involves sending commercial content to potential and current customers. To position Airtel as a brand that embodies friendship, and helps all sorts of friends connect with one another? This was one of the good strategy adopted by Airtel MbaSkool, 2018. Furthermore, the low open rates, high bounce rates, and getting your emails marked as spam are common occurrences with using such email lists. Does running a blog like this require a massive amount work? Airtel can blend above and below the line promotional strategies to achieve its marketing objectives. International Marketing Review, 32 1 , 78-102. Airtel has always focused on its social media marketing and it is evident from its famous campaigns which got attention.
It has numerous attractive offers such as Prepaid, Hello Tunes, Airtel Live, M-check, and My Plans. With its logo change and mega campaign of Rs. Airtel can follow the following steps to conduct the market analysis: 9. By using the segmentation technique, Airtel can narrow down the large, diversified target audience into specific and narrowly defined groups. Which it uses for its service promotion and solve queries of customers. Companies such as Aircelwho, Uninor and Vodafone are consistently trying to give a tough time to Airtel. Airtel has built a sustainable advantage due to its extensive system of towers for telecom.
Three Basics of Airtel Marketing Strategy: Segmentation: It is the first basic approach Airtel uses. It covers an area of 126,357 km of the installed fiber network. All these products acts as a differentiating factor for Airtel service marketing. From a teledensity of 18. Lorem ipsum Lorem ipsum dolor sit, amet consectetur adipisicing elit. Thank you for giving your valuable time to read this case study, we hope you found it useful. Airtel has been undertaking transformative initiatives that have the potential to make a positive impact on society and contribute to development.
These stores provide a superior customer experience with excellent look and feel of all the outlets and convenient location within any city. The market potential includes potential customers and considers upper demand limit. Airtel has various departments of people like customer service teams, network operators, and local distributors. Promotion and Advertising Strategy of Airtel Airtel is a well-established and recognized brand in the telecom sector. Airtel can combine the different segmentation strategies for more specific targeting as explained in the next section.
Aaj ka kya plan hai? The target was a new class of consumer, who could now afford a cellphone give the lower call rates2002- Live Every Moment-roped in A. International journal of information, business and management, 6 2 , 95. The Airtel can apply Porter's generic strategies model to explore how competitive advantage can be created. However, it is an expensive promotional strategy and suits if the company has adequate resources available for the promotional efforts. Competitive Analysis — Airtel Marketing Strategy As the torchbearer for the industry of telecom across India, it has changed the telecom industry over many years. However, the recent rebranding of the company has shown its efforts got bombed and also not received the positive response.
